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MULTI-PASSIONATE ENTREPRENEUR.
CREATOR & CEO.
RESULTS GENERATOR.
CONNECT
PASSION. PURPOSE. PEOPLE.
RUN THE RACE YOU WERE DESIGNED FOR.
KEEP YOUR EYES ON PASSION AND PURPOSE.
SET THE WORLD ON FIRE.
PERIOD.
NOTHING IS
IMPOSSIBLE WITH GOD. LUKE 1:37
IT ALL TAKES
FAITH, LOVE,
PERSISTENCE.
MEET ME - KATRINA!
FROM FEAR FOCUS TO FAITH FILLED
DEVALUING TO PURITY, SELF HATE TO LOVE,
CORPORATE TO CALLING, LIES TO LOVE &
BONDAGE TO FREEDOM
FROM OVER 55 LBS OVERWEIGHT TO
FITNESS COMPETITOR + MODEL + ALCOHOL FREE
5+ YEARS + COUNTING
FROM BATTERED RELATIONSHIP IN 20'S +
DEVALUING MYSELF TO PURITY TO
TRUSTING OUR CREATOR FOR MY HUSBAND
FROM CORPORATE TO CALLING
FROM PEOPLE PLEASING + PROFITS
TO PASSION + PURPOSE ALIGNMENT
FROM CHAOS TO CALM TO CREATING
A LIFE AND BUSINESS I LOVE +
HELPING OTHERS DO THE SAME + GIVING BACK
FROM SCARCITY MINDSET TO ABUNDANCE
FROM FINANCIAL BONDAGE TO
TIME & LOCATION FREEDOM DONE.
A CLEAR VISION NOW ON TO FINANCIAL FREEDOM
HIGHLIGHTS
CEO I PHILANTHROPIST.
SPEAKER. AUTHOR. ATHLETE.
MBA. CFE. CIA.
NASM FITNESS & SPORTS NUTRITION.
NPC COMPETITOR.
DATA ANALYSIS + FRAUD GURU.
DIGITAL & INFLUENCER MARKETING.
TRANSFORMATION COACH.
HEALTH. WEALTH. BUSINESS.
LIFESTYLE BRAND & NON-PROFIT CREATOR.
RESULTS GENERATOR.
>15 YEARS EXPERIENCE
>7 INDUSTRIES
>15 BRANDS
APPRENTICE TV SHOW CONSULTANT
KEYNOTE SPEAKER
up to 8+ FIGURE IMPACTS ANNUALLY.*
RUN THE RACE YOU WERE DESIGNED FOR.
KEEP YOUR EYES ON PASSION AND PURPOSE.
SET THE WORLD ON FIRE.
PERIOD.
KATRINA JULIA
ENTREPRENEUR.
PHILANTHROPIST.
SPEAKER. AUTHOR. ATHLETE.
MBA. CPA. CIA. CFE.
FROM FEAR FOCUS TO FAITH FILLED
It is possible, transform your life from the inside out, and
create a life you love on your path to limitless potential.
I knows this firsthand, because I am living it myself step
by step, and watching others create it as well.
For years, I struggled with a fear focus in life with
health, wealth, business and ultimately worthiness and
believing in and seeing myself as our creator does.
I looked to people and/or external evidence which
neither have no solid foundation.
Like many of us, I never felt like I or anything I did was
good enough. This connected to stories I told myself in
my mind for situations with relationships, family, time,
money. I got to learn step by step to reframe that
each and every one of us has our own stories, and
we get to choose what we allow or accept into our
lives. I also chose to become a victor and turn any and
all pain into purpose to help others.
In my late teens to early 20's, I struggled with an
abusive relationship that literally almost killed me. I
felt such shame, guilt, and judgment towards myself for
so many things I allowed in this relationship that caused
deep pain.
The story in my mind was "I am not worth it, no one will
want me"
For over 17 years, I had an extremely unstable
relationship with food. I used food as a feast or famine
coping mechanism. I struggled as a yo yo dieter
going even to the extreme of doing liposuction in 2004
(all the weight came back and then some).
The story in my mind was "Hide under all the weight
because people will mistreat you, and don't let yourself
be too seen"
Faith, health, and relationships weren't the only areas of life
I experienced instability. Far from it.
For over 15 years, I had an extremely unstable
relationship with finances. I also used money as a feast
or a famine mechanism. I would swing from not having
money to climbing the corporate ladder getting up to 6
figures, generating other 6-8+ figures annually consistently,
while having side hustles and my own money was
in complete chaos and bondage.
The story in my mind was "I am not worthy. I am a mess.
I can't make money on my own. I can't be financially free"
I can't make money creating and doing what I love.
I can only serve others and help them make money and
be free". I am not worthy or deserving.
You could understand why I had almost given up all hope
of pursuing fully my passion and purpose.
FAITH LIKE A MUSTARD SEED
It all literally takes faith like a mustard seed to shift you.
It all started in 2010, the year I moved to Atlanta.
My transformation was triggered by:
a deepening relationship with our Creator, Spirit, and Son
An amazing love of a redeeming blessing and prayer confirmations,
a recommitment to purity to find and create my true self,
leaving Corporate America to entrepreneurship,
losing over 55 lbs. with Herbalife Nutrition* + Team Edge,
the death of a loved one to cancer in 2013,
This led to an awakening in my soul to start asking:
Was I really living my passion and purpose and potential?
What if I could inspire like I always wanted with transformation?
What if nothing was wasted and we could turn pain into purpose?
What if I and we could help countless people create what they loved?
It, and continues to be, putting one foot in front of the other in faith
*Disclaimer average weight loss is .5 to 1lb a week with
healthy active lifestyle.
My transformation was triggered by:
a deepening relationship with our Creator, Spirit, and Son
RUN YOUR RACE
Herbalife Global Nutrition found me in 2013 through my best friend, Isabel at the time. I lost 15 lbs in my first month from simply adding two shakes a day, and Beverage Mix Protein Snack.*
Everything tasted amazing, and I had never felt so good in my life!
I decided to do my first Olympic Distance Triathlon that summer for the Fall. In the meantime, I was watching our community with Herbaheroes, and the incredible unconditional love and support that was shown.
A month out from the event, I found out my best friend had terminal Stage IV cancer that had metastasized in three areas already.
I am a big believer in miracles and chose to do the Triathlon in her honor (I was already doing it with Team In Training which fundraises for cancer as well).
I was devastated when she passed away two months later, a few days before Christmas. This was my soul sister, Janelle, who with Angela, we had started non-profits together in college, businesses together, traveled the world together, and so much more.
I then began to wake up more to deciding to go after passion + purpose step by step. I had already been thinking about doing Herbalife Nutrition as a business. My tendency in life was to always leap and I had already experienced being in corporate America and a side hustle queen. So, I prayed for divine direction and downloads about it, and the answer came from an unlikely source in every way.
I decided to attend Herbalife Extravangza (Super Bowl Event of Herbalife) in Las Vegas in 2013. I caught the vision right away with my desire to impact, understanding of the compensation plan (prior negative experiences with an MLM made me assess this team and company 10X further), my background in compliance, and my love of business and learning.
This event was the month before I found out about Janelle's illness, and few months before Janelle's death. You may understand why when she passed I went into a fog like state, yet taking leaps of faith at the same time.
I decided to do my first bikini fitness competition in January and coached and trained with Team Edge (Ingrid Romero and Joe Discuillo) and loved how they run their business together. I did my first show in Vegas in 2014 #gobigorgohome and placed 6th.
What was even more profound to me,
was that simply by sharing my story vulnerably and before and after on Facebook alone, my business in 2014 with Herbalife blew up 25X.* Not typical, but possible.
I was super excited and yet terrified and overwhelmed at the same time. I thought God, do you want me to do the business like everyone else on social media?
Do my past experiences in finance, strategy, operations mean something? Do you want me to create something new and innovative?
VIEW OF THE VISION
The first view was a 10,000 foot view of an all in one lifestyle
brand with health, wealth, and business with tips + tools
included in every experience.
At the time, I had no idea what that meant. All I knew was that
the vision resonated deeply, no matter how far the view was.
I continued to trust myself and our creator's divine direction.
The first thing was to put up a website v.1.0 looked nothing
like what our version 12.0 now looks like. It was maybe a
four page website with the basics and events.
I was so happy to be aligning to my passion and purpose,
and also having the revelation to give back to help end
homelessness, end cancer, and help vets and battered women,
that right after I did our website, I began to plan an event to
help end homelessness. "Fitness Fuses with Fashion"
My soul was shining in every way.
At the same time, I realized wait a minute.
What if I applied the same strategies, structures, and
systems I had experience with in over 7 industries to this
of a lifestyle brand?
Imagine the impact to helping people create what they loved with health, wealth, business.
Imagine the millions we could serve.
Imagine the millions to billions we could give to help end homelessness, end cancer, help vets, and battered women.
The experience of FIT Life Creation grew exponentially in every way. It all began to take a life of its own - much bigger than me or that I could ever be. I continued to grow in every way from the inside out. I experienced time and location freedom. I grew focused in 2019 on freedom in all forms from the inside out including focusing on a path to financial freedom.
The brand grew as an all in one lifestyle brand with tips, tools & tech in online & live experiences, digital marketing & influencers, fundraisers and brands.
I began to see how multiple industry strategies, structures, and systems inspired every step of the way.
From 2015 to 2020, we transformed
Partial strategy to full strategy, structure, systems
with foundation, stability, and growth.
Website version 1.0 to 12.0 with a podcast, blog,
freebies, online courses, live + online integrations.
12 Themes on Blog and Show Launch
Now 300+ episodes & 8+ platforms
Partial programs to full integrations with tips, tools,
tech in each and every experience with health, wealth,
business like Herbalife Nutrition, Canva, Kajabi and more.
Creating 5+ online courses with automation of
learning management system & training
100s-1000s to creating the same in <1 week
From occasional events to consistent workshops
monthly, quarterly,national and international retreats.
Features on AICPA, Emory, Georgia State,
FitnessMBA, WeWork, Airbnb, Travel Massive+
Minimal marketing to full scale influencer integrations
with our own lifestyle campaigns short to long term
experiencing 2500%+ ROI in our first full year of operation.
Researching >50 platforms, launching 100s of
campaigns on 10+platforms, working with >15,000+
influencers & creating our own influencer
marketing campaign.
Business2Consumer focus to full-on Business2Business
integrations with wellness, media, online business &
travel implementations and scaling.
From events for non-profits, we grew to national and
global retreats including Costa Rica, Cuba, and London.
From unstable income to growing to create stability in every way including cash flow step by step.
The vision pulled me in every way to be, do, have more.
To become more and to never ever quit.
Along every step of the way, I got to face fears and follow faith.
I often felt or feel like I am climbing mountains.
We began the climb to be
and become the
Amazon + Airbnb of Transformation.
EDUCATION
SHSU - BA English Magna Cum Laude 2002
SHSU - MBA Management 2003
Certified Public Accountant 2008
Certified Fraud Examiner 2009
Certified Internal Auditor 2010
NASM Fitness & Sports Nutrition - 2014
PROFESSIONAL
Bally's Total Fitness
ConocoPhillips
Victoria's Secret
First Community Credit Union
Mark Burnett Productions
Sony
Aflac
Georgia State University
Emory University
Association of Certified Fraud Examiners
World Spinning Sport’s Conference
American Institute of CPAs
PUBLICATION & CONTRIBUTING WRITER
Digging Deeper with Data Analysis - AICPA
Driving Dollars with Data - Emory Continuing Education
Six Pack Pack Meal Bag Company
Hoth Writing Company
Thrive Global
Travel Massive
Travel Industry Marketing Association
Fear to Faith: Bible Study
Self Hate to Love: Bible Study
Devaluing to Purity: Bible Study
How to Creating Retreats
Influencer Marketing Like a Boss
FUN FACT
Outrivaled 1.2 Million Applicants vying for a spot on the NBC Show
“The Apprentice” in 2004.
Worked on pre-season IV.
LANGUAGES
Spanish
Polish
Bulgarian
Interested in connecting, creating and cultivating
with Katrina and FIT Life Creation?
FAITH FORWARD
The more I have grown, and the more we have grown, I know
one thing to be true. I cannot do any of this without our
creator, spirit, son. I lean on my faith every single day in
every way. It is quite literally some days the only reason why
I have peace and feel free (even in moments where in
circumstances or finances I may not actually be).
The simplicity is this in what we are creating and
where we are now.
Lifestyle Brand
Health + Wealth + Biz
Tips + Tools + Tech
Experiences
Online Courses
Events + Retreats
Academies + Integrations
Social Enterprise + Non Profit
Influencer Campaign Platform
Experiential + Authenticity Marketing
Brand Placements + Features
Portions of this are in entry levels, portions in medium through
the implementation, testing, trials and community growth.
This allows people the freedom to create experiences,
online and live, influencers, and fundraisers.
All of our experiences include tips,
tools and technology to set you up for success like nutrition tools: Herbalife, 6 Pack Meal Bags, Online Meal Plans;
wealth and business tools: Mint, Live Plan, Kajabi,
Tailwind and much more!
All of our experiences are heavily focused on a hands on
implementation based approach.
I've been blessed to serve >15,000 people in
transformation with health + wealth + business with a focus
to serve >1,000,000 to lifestyle transformation and giving back.
The goal is to impact ending homelessness, battered women,
military vets and cancer to the tune of billions to give back.
This is how people #CreateIt - their unique FIT Life Creation
experience creating a life they love + giving back.
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